Trade Mark Rights and Parallel Importation in The European Union

Dr. Özgür ARIKAN

TABLE OF CONTENTS
TABLE OF STATUTES
TABLE OF CASES
Chapter 1
Introduction
1.1. Research Background
1.2. Aims of Research
1.3. Research Methodology
1.4. Research Structure
Chapter 2
Origin Function of Trade Mark
2.1. Introduction
2.2. Definition of Trade Mark
2.3. Origin Function of Trade Mark
2.3.1. Pre-Industrial Period
2.3.1.1. Ancient Times
2.3.1.2. Medieval Times
2.3.2. Industrial Period
2.3.2.1. Emerge of Modern Trade Mark Law
2.3.2.2. The Evolution of Origin Theory: from physical origin to commercial origin
2.3.3. Post-Industrial Period
2.4. Conclusion
Chapter 3
Economic Functions of a Trade Mark
3.1. Introduction
3.2. Quality Guarantee Function
3.3. Communication, Investment and Advertising Functions
3.4. The Economics of a Trade Mark: Search Costs Theory
3.5. Trade Mark As a source of Emotional and Social Satisfaction
3.6. Conclusion
Chapter 4
Protection of Trade Mark
4.1. Introduction
4.2. Using in the Course of Trade
4.3. Using an Identical Sign
4.4. Using Identical Products
4.5. Conclusion
Chapter 5
Parallel Importation
5.1. Introduction
5.2. Parallel Importation
5.3. European Exhaustion Doctrine
5.3.1. Development of the Doctrine before the Trade Mark Directive
5.3.2. Development of the Doctrine after the Trade Mark Directive
5.4. Repackaging Issue and Legitimacy
5.5. Rebranding Issue and Legitimacy
5.6. Relabeling Issue and Legitimacy
5.7. Use of the Trade Mark as an Advertising or Promotional Device and Legitimacy
5.8. The Existence of Market Partitioning
5.9. Repacking Not Affecting the Original Condition of the Product
5.10. Indications of Who Repackaged
5.11. Protection of the trade mark reputation
5.12. Notice to the trade mark owner
5.13. Conclusion
Chapter 6
Conclusion
6.1. Research findings in relation to the expansion of the trade mark protection under Article 5(1) (a) of the TMD
6.2. Research findings in relation to the impact of the expansion on the parallel importation
Bibliography