Uluslararası Reklam Hukuku Sempozyumu

İSTANBUL ÜNİVERSİTESİ HUKUK FAKÜLTESİ

MUKAYESELİ HUKUK ARAŞTIRMA VE UYGULAMA MERKEZİ

ULUSLARARASI

REKLAM HUKUKU

SEMPOZYUMU



(8-9 MAYIS 2008)SUNUŞ ........................................................................................................... v

INTRODUCTION ....................................................................................... ix

İÇİNDEKİLER ............................................................................................ xiii



TÜRKİYE'DE REKLAM DÜZENLEMELERİ,

DENETİMİ, KURUMLAR VE İŞLEYİŞ

Çetin Ziylan ....................................................................................... 1



THE ADVERTISING STANDARDS AUTHORITY

AND ADVERTISING SELF-REGULATION IN THE UK

Claire Forbes .................................................................................... 19



THE U.S. FEDERAL TRADE COMMISSION:

CHALLENGING DECEPTIVE ADVERTISING

CLAIMS AND PROMOTING TRUTHFUL INFORMATION

Daniel Kaufman .............................................................................. 23



TİCARİ REKLAM VE İLANLARA İLİŞKİN GENEL

İLKELER VE REKLAM KURULU ÇALIŞMALARI

Özcan Pektaş ................................................................................... 39



WORKABLE COMPETITION, CONSUMER

PROTECTION AND ADVERTISING LAW

Prof. Dr. Jürgen Kessler ................................................................... 51



REKLAMLARA İLİŞKİN HAKSIZ REKABET UYUŞMAZLIKLARI

Prof. Dr. Ömer Teoman .................................................................. 57



THE END OF AN ERA - IMPLEMENTING THE UNFAIR

COMMERCIAL PRACTICES DIRECTIVE IN THE

UNITED KINGDOM: PUNCTUAL CRIMINAL LAW GIVES

WAY TO A GENERAL CRIMINAL/CIVIL LAW STANDARD

Prof. Dr. Geraint Howells ............................................................... 71



İÇİNDEKİLERxiv



TÜRK HUKUKU'NDA ALDATICI VE ÖRTÜLÜ REKLAMLAR

Y. Doç.Dr. Emrehan İnal ................................................................. 87



REKLAM YAPIMINA VE YAYININA İLİŞKİN

SÖZLEŞMELERİN HUKUKİ NİTELİKLERİ

Prof. Dr. Saibe Oktay Özdemir ....................................................105



THE EXPERIENCE OF THE ITALIAN COMPETITION

AUTHORITY IN THE FIELD OF MISLEADING ADVERTISING

Dr. Ombretta Main .......................................................................125



KARŞILAŞTIRMALI REKLAMLAR

Prof. Dr. Ergun Özsunay...............................................................135



A “REVOLUTION” IN GERMAN ADVERTISING LAWS?

Dr. Peter Schotthöfer .....................................................................167



ADVERTISING, COPYRIGHT AND CONTRACT LAW

Prof. Dr. Pierre-Yves Gautier ........................................................175



REKLAMIN FİKİR VE SANAT ESERLERİ

KANUNU KAPSAMINDA KORUNMASI SORUNU

Prof. Dr. Arslan Kaya ....................................................................179



ONLINE ADVERTISING BUSINESS MODELS

AND DISTINCTIVE SIGNS: SHOULD ONE

RETHINK THE CONCEPT OF CONFUSION?

Dr. Philippe Gilliéron ....................................................................193



SPONSORLUK SÖZLEŞMESİNİN REKLÂM İLE İLİŞKİSİ

Doç. Dr. Gülçin Elçin Grassinger .................................................219



AN INTRODUCTION TO CHINESE ADVERTISING LAW

Prof. Xu Bing - Dr. Zhou Xing .....................................................229



TÜRKİYE'DE İLAÇ REKLAMLARI

Av. Elif Altınsoy .............................................................................243